Synergy between the products that I will be making including my group and I's music video I am choosing to base on the design of graffiti that will therefore correlate with the urban background that the two artists originate from. Shown throughout my music video, graffiti is by far the most obvious form of synergy through design in the three products and therefore will be the most effective. This will not only appeal to the target audience who also come from an urban background but will also make them far more recognizable to the point where after watching the video somebody would easily be able to distinguish them from my digipak as well as website.
I will also incorporate synergy by having all artists displayed in every form of product. This is also another very obvious form of synergistic design as they are the focal point of all three products that will be strung together to in summary, make a brand that will attach itself to their character.
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