My ideas for the music video - Jessica

I think for our music video, we should have a estate/flat location dominance throughout, where the artists should start lip-syncing the lyrics. In the beginning and in between, I think establishing shots would be a good way to show the audience how their positions changed, metaphorically and in a literal sense, from bad to good. In the beginning, we should have some establishing shots of the alleyway, an empty carpark (I like the one in Barbican), the an estate building and possibly a dark evening shot of somewhere else, then a shot or two with the protagonist in shot before he starts to lipsync. In between the song, when the lyrics talk about how they went from negative to positive and began to become better as artists, we should have some cutaways and clips of the artists in th good locations such as Westminster Bridge and Queens walk - possibly somewhere else that has a cityscape of London's iconic buildings like how we see in artists such as Tinie Tempah's pop song Not Letting Go ft. Jess Glynne (minus the dancing):

I think for our music video we will definitely have a costume change for both artists, maybe more depending on what effects we want to use. I don't know a huge amount about Grime fashion, however from what I have seen from music videos so far, it is clear Grime is a lot more street than mainstream rap - so a majority of black clothing and a lot of tracksuits and puffy jackets. Since this song is about being a bad financial situation, we shouldn't be too new and flashy about how we dress our artists, so we will be using some older clothes and then change to new expensive looking clothing such as the latest nikes or bright coloured jacket that stands out etc. The idea here is to show the audience a clear transition from low to high points in their lives through what they wear - which also means we shouldn't have any jewellery in the first parts when they are rapping about being homeless and wanting to quit music.









CAMERA ANGLES, SHOT TYPES AND MOVEMENT:
track-ins

I really love this music video by AllDayChubbyBoy. In the beginning, before the lyrics begin, the camera tracks in very slowly, and it looks really dramatic and artistically meaningful

 I was thinking for the music video we could have the same effect, the artist could have his back tot he audience, facing the view of London (possibly on Westminster Bridge or similar), really underlining how far they have come, like an out-of-body experience. The track-in could also be for the locations, so the establishing shots aren't just boring stationary shots in the first portion of the video.

pan up/down/left/right

Chris Brown - Don't Judge Me music video

I really like this medium speed pan up in Chris Brown's music video. The pan is synchronized with the rhythm of the song and as soon as it stops at the artist's face, he begins his lip-sync.

 close-ups
I have an idea for the music video where there is a close-up of  Lanez' new phone - which he also makes a costume change to from his old brick or cracked phone - as he sends a text to Mantz saying "Finally here". As well as being a different shot type which also engages the viewer, I think that this will be a very powerful action within the music video, because since there will be no actual dialogue, this is the closest we might get to illustrating their voice and how they feel about coming into such success in the music industry and their lives as a whole.


slow-motion

In Tory Lanez's Say It, slow motion is used to put on emphasis on how beautiful the girl the artist is trying to date. In Fell Apart, slow motion can be (and should be) used multiple times to put emphasis on the emotions they artists felt in the beginning of their careers facing prison and money struggles.

cross-fade / dissolve

I think cross fades will be very good to show the connection between Lane and Mantz, that they both faced the same struggles together.