47. The Importance of a Digipak

Digipak's are used very often with up and coming artists as well as the largest brands of artists. They typically exist solely to sell the artist so that the general public will appreciate their music and style and in turn buy their products.

Here are some examples of Digipaks for the genre of "Grime"

 

These digipaks, while different all have one thing in common, they all hold the face or figure of the artist at the forefront of the picture or the focus. This brands them as an image and does the job well of selling them as a celebrity figure.