I decided to choose the cover music video for Krept & Konan's Other Side
I really like this video throughout. It looks very professional (for a college student student video) and I'm impressed at the seamless use of camera and editing techniques. Whilst watching the video, I never felt bored or unengaged, because so much seemed to be happening all the time, and it was filmed at so many angles it looked very dynamic and fast paced, which i guess goes with the grime genre this song partially fits in.
The first actual shot is very clean - the boy is seen at a close up, then the camera moves across a tree trunk - to see the boy at a long shot, walking a different way. I almost didn't see this because it was such a swift action of the camera. There is also a lot of camera transition as it shifs to black and moves on to the next scene/clip, which I also think is a good technique, as it suggests "Meanwhile".
The thing that made me believe this was going to be a successful video was when the boy throws the flowers on the gravestone, the camera moves very quickly up the grey pavement up to the next artist's face, because it looked purposeful and well thought through even before they started shooting.
My second favourite part of the music video was probably the therapist scene. The filter looks very cinematic and serious, because everything seems to be one monotone/depressingly dark colour, which puts emphasis on the narrative of the clips: he is in need of counselling dealing with the loss the lyrics talk about. Also, it is filmed in a way that doesn't just make it look like people messing around in their house, because filming in your house doesn't always come out the way you imagine, and may look very silly and undirected, however this is filmed professionally and there are some really good angles here too.
The characters' costume also fits very well with the theme. I don't think their clothes were necessarily 'depressing', but it was what connotations the audience would associate those colours with. I liked how the therapist character's nails were black too. They remind me of a raven, or a crow's beak, those types of birds foreshadow death and despair, which goes really well with the song (even if it wasn't intentional).
My final favourite thing is the end, when the camera tilts up, that down to see the singer in the middle have a change of outfit, which matches the other two artists beside him. This is a really cool camera trick, and it kind of looks like a magic trick, even though it's obvious how they achieved this effect. It really grabbed my attention, because, obviously, I wan't expecting it. This is one of the base tracks I favoured the most because the faded look of it reminded me of a serious drama (film), which I've always favoured. Maybe they used some kind of colour-grading tool, but it looks the most professional, in terms of the use - or actually lack - of colour. In this part of the song, I also really liked how they cut the clips accordingly, to fit the songs beat, compared to the almost cliff-hanger part of the song when the camera is slowly tilting up to the sky.
Overall, I really like this music video because it gives me inspiration for the music video we are going to produce for a2 media.
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