- Edits are very frequent in clips of a music video compared to a film
- The edits often follow the song in some way
- Edits often serve the purpose of adding something exciting to the video
- The video tends to have jump cuts and master/base cuts
Examples:
Jump Cuts - I Loved You More - Blonde
The jump cuts (cuts that have left out a few seconds in real time) serve a good purpose of keeping the video to the point, and shows the audience the most exciting/relevant parts in the video:
Slow Motion - Yellow - Coldplay
As you can see, the whole song is in slow motion:
Usually, slow motion is used in Soul/Blues/Love Songs or for effect if someone is moving fast or doing something exciting in a clip of the music video.
Special Effect Editing - This Is How We Do - Katy Perry
The special effect in this video, which is mainly CGI, shows the audience how quirky and how fun and youthful Katy Perry is as an artist. It's grabs our attention because the animations happen at random points in the video and we want to see what happens next, since it hasn't got a consistent narrative.
Use of Base Track & Repetition of Close Ups - Problem - Ariana Grande ft. Big Sean
We see a lot these close ups of the song artist throughout the video, and sometimes it cuts to this shot to mirror the beat of the song
We see a few of these close-ups as well, though some of the clips where she is spinning on the board are further distance shots.
The whole video is made out of base tracks, as it is shot in a studio, however we notice the video comes back to this clip of a featuring artist whispering/singing every time the chorus came around.
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