Do Apply a Contrast
A contrast is needed between either fonts/colours or design on a digipak as it must be interesting to look at.
Make Sure it Makes Sense
Although it must be creative don't go overboard, this will make your digipak or website seem overly imaginative and also lacking in synergy as there will be too many types of font or colour to recognize in each.
Don't Go Crazy Over Fonts
Using too many fonts would once again disrupt the levels on synergy across the different products. This will also make the overall cover look messy and amateurish if the cover is too crowded with different designs that don't match the background image.
Keep it Short
keeping writing to a minimum will grab the audiences attention as there wont be a whole chunk of text to read that they know will take more time to look at. This is unappealing and sometimes distracting in terms of getting the overall message across.
Research Trends and Patterns in the Audience
Trends and patterns will discern your digipak and website from others as it will differ the design and layout that is specific for you target audience in comparison to other digipaks and websites.
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