23. Synergy Between Products

Synergy between the products that I will be making including my group and I's music video I am choosing to base on the design of graffiti that will therefore correlate with the urban background that the two artists originate from. Shown throughout my music video, graffiti is by far the most obvious form of synergy through design in the three products and therefore will be the most effective. This will not only appeal to the target audience who also come from an urban background but will also make them far more recognizable to the point where after watching the video somebody would easily be able to distinguish them from my digipak as well as website.

I will also incorporate synergy by having all artists displayed in every form of product. This is also another very obvious form of synergistic design as they are the focal point of all three products that will be strung together to in summary, make a brand that will attach itself to their character.

Pitch task 3 - Initial idea (by Charlie)

This is our initial ideas for our music video. In this presentation, I explain about our initial ideas, where they came from, what other videos have influenced us in similar ways, explaining how we have followed Andrew Goodwin's theory when planning our ideas for our video and how we feel this will appeal to our audience.

Mainstream vs Independent

21. Screen Test - group 18

Pitch task 1 - Song Choice (By Charlie)

Our song choice from CharlieL1997


This is pitch no.1 which is a presentation on our final song choice while also looking at how the video will be different from the original and talking about the setting, location, costume  and the video concept. 

Guidelines to follow for our group

I received an email attachment with guidelines Universal Music sent us for the usage of Krept & Konan's Fell Apart:

Despite the fact that we don't need these guidelines, it's good that our group has gotten such a good response from Krept & Konan's record label

Target Audience for Krept & Konan (Grime/Hip-Hop/Rap)